The risk for a shop is not a small floor area, but being missed by people walking past. Kero · Suntory Draft Beer is designed to be seen first, and then to draw people in. KERO is neither a refined traditional izakaya nor a cold industrial room. It mixes a Japanese public tavern, American industrial character and ukiyo-e pop art into a half-open, easy-going beer stop you can sit down at from the street, so every photograph can carry a different style and attitude.
Zhujiang New Town: how design made Kero · Suntory Draft Beer a district landmark
