The design develops from Daikin's idea of creating answers through air. The Chinese concept of qi, or air, leads to an exploration of the five senses and a showroom theme expressing air's reach across the world. The setting communicates an outward-looking ambition, technological curiosity and a vision for future comfort.
The showroom has two functions: presenting the headquarters' corporate identity and acting as a sales venue for products from three business divisions. Its varied product categories and characteristics are organised through the five senses and four thematic worlds: broad horizons, the pursuit of technological limits, natural purity, and quiet human care. Together they introduce the brand and its products through a connected experience.
