Growing roots below and reaching upwards above: the showroom translates Bloor's brand character into a tree-like spatial structure. The vitality of roots drawing nourishment from the soil and the flowing lines of natural growth become the basis of an open display environment that invites visitors inside.
A central LED installation combines display and interaction, playing images of trees and forests to establish a dialogue with nature. A mirrored passage through the installation adds visual depth and encourages visitors to pause, photograph and share the experience.
