The fear in a small restaurant is that people walk past without seeing it. At Kero · Suntory Draft Beer in Guangzhou, the first move is to be seen, and the next is to make people want to come in. The sign is pulled upward, the front has a solid mass, and the outdoor seats spread out, so the shop looks larger and busier. Combined light boxes fill the street with a night-market glow. A large ukiyo-e frog holding a beer becomes the visual centre. A Japanese tavern, pop toys, beer culture and an industrial outdoor edge mix into a relaxed, half-open roadside beer stop.
